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Что (кто) такое marketing model - определение
MARKETING STRATEGY
Engagement (marketing); Advertising Engagement; Marketing Engagement; Consumer Engagement; Program engagement; Marketing engagament; Affiliate REVENUE MODEL; Affiliate revenue model; Experiential marketing; Experiential Marketing; Engagement economy; Live marketing
Найдено результатов: 3834
Engagement marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Green marketing
MARKETING OF PRODUCTS THAT ARE PRESUMED TO BE ENVIRONMENTALLY SAFE
Green Marketing; Environmental marketing; Sustainability marketing; Ecological marketing; Sustainable marketing; Green dollar; Ecobranding; Environmental impact of marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Marketing mix modeling
STATISTICAL ANALYSIS SUCH AS MULTIVARIATE REGRESSIONS ON SALES AND MARKETING TIME SERIES DATA TO ESTIMATE THE IMPACT OF VARIOUS MARKETING TACTICS (MARKETING MIX) ON SALES AND THEN FORECAST THE IMPACT OF FUTURE SETS OF TACTICS
Market Mix Modeling; Marketing-mix models; Marketing Mix Modeling; Market mix modeling
Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.
Marketing agreements
Marketing agreement
In United States agricultural policy, marketing agreements (and marketing orders) are authorized by the Agricultural Marketing Agreement Act of 1937 (50 Stat. 246), as amended).
Cause marketing
MARKETING DONE BY A FOR-PROFIT BUSINESS THAT SEEKS TO INCREASE PROFITS AND BETTER SOCIETY IN ACCORDANCE WITH CORPORATE SOCIAL RESPONSIBILITY
Cause related marketing; Cause-related Marketing; Cause-Related Marketing; Cause Related Marketing; Cause-related marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.
Razor and blades model
BUSINESS MODEL OF SELLING HIGH-PROFIT CONSUMABLES OR SUBSCRIPTION SERVICES FOR USE WITH A SUBSIDIZED DURABLE GOOD
Razor and blades business model; Razor and blades strategy; Razor and blades; Gillette model; Gillette business model; Free gift; Freebie marketing; Razor blades model; Razor blades business model
The razor and blades business model is a business model in which one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and free sample marketing, which do not depend on complementary products or services.
Marketing authorisation
PROCESS OF REVIEWING AND ASSESSING THE DOSSIER TO SUPPORT A MEDICINAL PRODUCT IN VIEW OF ITS MARKETING (ALSO CALLED LICENSING, REGISTRATION, APPROVAL, ETC.), FINALIZED BY GRANTING OF A DOCUMENT ALSO CALLED MARKETING AUTHORIZATION
Marketing approval; Marketing authorization; Market approval
Marketing authorisation is the process of reviewing and assessing the evidence to support a medicinal product, such as a drug, in relation to its marketing, finalised by granting of a licence to be sold.
Marketing research
BRANCH OF RESEARCH FOR BUSINESS MANAGEMENT, STUDYING MARKETS AND ECONOMIC OPPORTUNITIES
Marketing Research; Marketing reserch; Consumer research; Technical market research; Marketing Analyst; Marketing analyst; History of marketing research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Social media marketing
![[[Chiara Ferragni]] is a [[fashion influencer]] and blogger known for her sponsored fashion posts.](https://commons.wikimedia.org/wiki/Special:FilePath/Chiara Ferragni - Giorgio Armani Show - Milan Fashion Week - 23 Sept. 2013.jpg?width=200 "[[Chiara Ferragni]] is a [[fashion influencer]] and blogger known for her sponsored fashion posts.")
 (cropped).jpg?width=200 "The Instagram app")
USE OF SOCIAL MEDIA PLATFORMS AND WEBSITES TO PROMOTE A PRODUCT OR SERVICE
New media marketing; Interactive public relations; Social Level Marketing; Social network marketing; Social level marketing; Social Media Marketing; Social Media Advertising; Interactive PR; New Media Marketing; Electronic word-of mouth; Electronic word-of-mouth; Social-media marketing; Social media content marketing; Facebook marketing; Facebook Marketing; Instagram marketing; Twitter marketing; Twitter Marketing; Instagram Marketing; Advertising on YouTube; Social media strategist
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
free gift
BUSINESS MODEL OF SELLING HIGH-PROFIT CONSUMABLES OR SUBSCRIPTION SERVICES FOR USE WITH A SUBSIDIZED DURABLE GOOD
Razor and blades business model; Razor and blades strategy; Razor and blades; Gillette model; Gillette business model; Free gift; Freebie marketing; Razor blades model; Razor blades business model
I have seen this at promotions, such as grand openings, or special sales - are gifts sometimes not free?
At the grand opening of our new Target Store on their billboard: Come in and pick up your free gift.
At the grand opening of our new Target Store on their billboard: Come in and pick up your free gift.
Википедия
Engagement marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand.
